The Institute for Spirituality and Health Named the New Charity Beneficiary of Via Colori® Houston 2022 A Street Art Festival in Downtown Houston.
NEWS RELEASE
HOUSTON, Texas (Dec. 6, 2021) --- The Institute for Spirituality and Health at the Texas Medical Center
(The Institute) is the new charity beneficiary of Via Colori® Houston, a time-honored street painting
festival taking place April 2nd and 3rd, 2022. The event will be held at POST, Houston’s newest cultural
epicenter. The historic Barbara Jordan Post Office is located in downtown Houston at 401 Franklin St.
The purpose of this free, family-friendly event is to raise awareness and funds to support The Institute
and its education, platforms, and programs at the intersection of spirituality and health. This time-
honored street painting festival will again bring together hundreds of student, amateur, and
professional artists to create beautiful chalk masterpieces while also celebrating Houston’s diversity.
This event will also feature live music, a children’s creative area, and expansive hospitality options for a
weekend of artistic expression and community connection.
The Institute for Spirituality and Health is issuing a call for artists, sponsors, and volunteers. The deadline
for applications is Monday, Feb. 28, 2022.
“The Institute is pleased to be the new beneficiary charity of Via Colori® Houston. We look forward to
hosting its inaugural, two-day creative arts and cultural event. This event will draw thousands of
families, artists, vendors, volunteers and festival-goers for a weekend of creativity and inspiration. Via
Colori® Houston is an outdoor event celebrating the act of spontaneous, temporary works with a charter
to foster community connection and resilience,” commented by Leah Adams, vice president of
engagement at The Institute for Spirituality and Health.
The festival welcomes chalk artists of every skill level - from those steeped in all things art to the curious
at heart to family art projects and company team building. Via Colori® Houston welcomes everyone. For
more artist information, visit https://www.viacolorihouston.org/artists.
Via Colori® offers the artist sponsor at least one advantage not found at other festivals. Via Colori®
Houston offers artist sponsors a living advertisement as the artists are creating the work on the
pavement during the festival; it changes each time the public passes. Banners denoting the sponsorship
will be prominently displayed above a large chalk mural sponsored by the organization. Major sponsors
will be listed on the Institute’s website, highlighted on social media accounts, and offered additional
opportunities to engage throughout the year. For more sponsor information, visit
https://www.viacolorihouston.org/sponsors.
Please continue to visit https://www.viacolorihouston.org and follow the event on Facebook, Instagram,
and Twitter @viacolorihouston.
About Via Colori®
In the past 25 years, more than 50 Via Colori® events have been held in 14 cities. More than 10,000
artists have created large-scale, chalk pastel works of art. More than 5,000 volunteers have worked the
events and attendance has reached over 500,000 people. In the past, Houstonians enjoyed the
successful street painting festival for many years. After a brief absence, The Institute is pleased to
resume this legendary festival as its new beneficiary.
“Via Colori® has enjoyed a long, positive history. I am thrilled about the mission of the Institute and look
forward to the Houston community coming together again to create and celebrate art.” Natalie Vuckovic
Former Via Colori® Producer.
About The Institute
The Institute for Spirituality and Health at the Texas Medical Center (ISH) was established in 1955 as The
Institute of Religion and is a founding member of the world-renowned Texas Medical Center. For 66
years, the Institute has made a meaningful difference by cultivating heart and humanity in healthcare.
From its very inception, The Institute has been dedicated to the concept that spirituality plays a vital role
in health, healing, and the promotion of a sense of well-being.
The mission of The Institute for Spirituality and Health is to enhance well-being by exploring the
relationship between spirituality and health. The Institute advances this mission by engaging in
education, research, and direct service programs, guided by the recognition that humans are spiritual
beings, and that healthcare should reflect this reality.
For more information about The Institute, visit https://www.spiritualityandhealth.org.
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Media Contacts: Laura Pennino, Senior PR Consultant for The Institute for Spirituality & Health
281-286-9398 office, 713 419 1776 mobile, lp@penninoandpartners.com
Leah Adams, Vice President of Engagement, Institute for Spirituality & Health
832-444-4328 mobile, ladams@ish-tmc.org